A Red Bull engineer got bored with Formula One. His robotics startup just raised $55 million. - Business Insider
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A Red Bull engineer got bored with Formula One. His robotics startup just raised $55 million. Rya is a senior reporter at Business Insider covering physical AI and robotics. She writes about factory automation, humanoid robots, and the race to collect the real-world data needed to bring AI into the physical world. She previously worked at The San Francisco Standard, where she reported on tech culture and autonomous vehicles. She has a bachelor’s degree in history and politics from Pomona College and a master’s in history from the University of Cambridge. Rya lives in San Francisco. Contact her at rjetha@businessinsider.com or on Signal at rjetha.07. Use a personal email address, a nonwork WiFi network, and a nonwork device.Here's our guide to sharing information securely.
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HOME Subscribe shift is microagi's answer to one of robotics' biggest bottlenecks. Large language models were trained on vast amounts of text and images from the internet, but no comparable trove exists for robots. UC Berkeley roboticist Ken Goldberg has called this the "100,000-year data gap," referring to the disparity between the training data available to robots and chatbots.
shift competes with companies including Scale AI, Turing, and micro1, which also pay people to record themselves performing tasks that robots may eventually do.
Chasing a ChatGPT moment
Kilic said microagi will use the new funding to pay for the computing power needed to train robotics models, expand shift's data collection network, and grow its US presence from New York.
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Published July 16, 2026
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