Silicon Valley's New Slogan: Let's Get Physical - Business Insider
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OpenAI is also ramping up its investment in robotics, a sharp reversal from 2020, when the company shuttered the project behind a robotic hand that could solve a Rubik's Cube. The team is teaching a robotic arm how to perform household tasks as part of an effort to build a humanoid robot, Business Insider reported earlier this year. OpenAI currently has job openings for several roles in its robotics lab, including machine learning engineers, data acquisition managers, and 3D printing technicians.
Meta, too, is bolstering its robotics efforts. Last month, the company acquired humanoid robotics startup Assured Robot Intelligence for an undisclosed sum. The startup was building AI models for humanoid robots, and its team joined Meta's AI unit, Superintelligence Labs. The big wildcard is Tesla. Elon Musk has repeatedly described Optimus as central to Tesla's future, but the company has disclosed few details about the humanoid robot's progress. Musk said at the World Economic Forum earlier this year that Tesla would probably sell Optimus robots to the public by the end of 2027 and that the robots were already doing simple tasks at Tesla's factories.
Hyundai-owned Boston Dynamics is also pushing toward industrial use, with Hyundai planning to deploy tens of thousands of Atlas humanoids in its factories by 2028. Agility Robotics is further along in commercial deployments. Its Digit humanoid has been deployed with customers including Amazon, GXO, Schaeffler, and Mercado Libre.
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Silicon Valley's new slogan: Let's get physical
By Rya Jetha
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Published June 2, 2026
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